When launching or growing a roofing business, it can be challenging to generate interest in the business, and many struggle with understanding the best ways to generate roofing leads. While some roofing contractors can accept business from all across the country, others need to understand how to generate roofing leads from the geographic area they serve.
Here are our recommendations on the best ways to generate roofing leads. These techniques represent ways that contractors can generate leads for their roofing business in a local area.
The Top 7 Best Ways to Generate Roofing Leads
Roofing Company Website
If your company does not already have a website, it is crucial that you invest in one. More and more, individuals search the web to find roofing contractors. It is important to optimize your website for search engines (also called SEO), so that your pages rank highly for terms relating to your business and location.
Roofing Lead Service
Consider signing up to receive leads from a roofing lead service. You will typically pay for roofing leads on a per-lead basis, with prices starting at $50 per lead and up. In some cases, you may pay a monthly or annual fee to be part of the service. The leads you receive will also typically be sold to 3 or more other roofing companies, so when you receive the leads, follow up quickly.
Google Adwords and other forms of pay-per-click marketing enable you to spread the word about your business and generate targeted website traffic and leads quickly.
Email is a great way of keeping in touch with potential and existing roofing customers. Consider creating a monthly email newsletter highlighting projects you’ve completed recently. Include an email newsletter signup form on your website so that prospective customers can sign up to receive your newsletter.
The company should also have a Facebook page that allows individuals in the community to “like” the page. Facebook is a great way to promote a business and reach many individuals. As a way of generating more traffic, consider posting a special offer of $100 or a percentage off the cost of a complete roof if the client “likes” your page or posts a status about the company on their own Facebook page.
Word of Mouth Marketing
Outside of the web, the most vital way to generate roofing leads is by word of mouth. It is important that the contractor’s personality shines (as well as that the work is high quality) when they are dealing with clients to ensure that clients will talk positively about the company in the future. Another option that can generate word of mouth leads is to ask to place a sign in the yard of the home or business being roofed. When others drive by and notice the property is being roofed they will also see the sign and associate roofing with the company.
Print advertising can still help to generate leads. Consider bolding or purchasing a larger ad in the local yellow pages. Perhaps the local newspaper is popular in the area and could generate a few leads. Some papers will write articles regarding new businesses at no cost. Another newspaper option is the classifieds which can be a less costly option. Direct mail ads can also be sent to home owners in the area – a list can be obtained at the tax assessor’s office. The main issue with advertising is the high cost can drain some of the commission fees – but typically it is still worth the cost.
Enlist Family and Friends
Asking friends and family to spread the word about the roofing company is always a great way to find leads. Friends and family can use word of mouth, Facebook, Twitter, and other forms of social media to let others in the area know that they know a quality roofing contractor. It is surprising how many leads can be generated this way, so do not be afraid to utilize this resource.
We hope this article has helped you learn about the best ways to generate roofing leads.